The end to end customer experience has become a priority for both customer acquisition and retention. There have been significant trends as of late highlighting the importance of establishing an official community as part of the growth strategy. Matt sits down with Emily Lonetto, Head of Growth at Voiceflow, to discuss how this collection of power users of a product can be your company’s greatest asset. They address creating a space for these deeply integrated customers to communicate with each other, the difference between community and word of mouth, and successful ambassador programs. You will finish this episode inspired to give more attention to your community goals, target the demographic of people who are obsessed with a product, and invest in experimenting within your community.