Cyndi Ramirez will be the first to tell you that the idea of opening her own spa and manicure location, much less one ready-made for the age of Instagram, never occurred to her. Indeed, it wasn’t until Cyndi was out with her husband and looking for a massage spot (and perhaps even a manicure) that the origins of what would later become Chillhouse, crept into her mind. Today, Ramirez has built Chillhouse into a brand that goes beyond the spa and wellness hub of New York City. Instead, it’s a company and brand dedicated to self-care. On this episode, Girlboss founder and CEO Sophia Amoruso chats with Ramirez about how you get your first customers, what it’s like to work with PR and how you can scale your brand.